Tobler & Suchard companies merged with the Jacobs coffee company in 1982 to create Jacobs Tobler & Suchard. Baumann, the son of Emil Baumann, was made director of this new division. After the Tobler & Suchard merger it was decided to create a new and single source for marketing & exporting the various products manufactured by both companies worldwide, Multifood. In 1970, it merged with Suchard, the makers of Milka, to become Interfood. The Tobler company was independent for many years. The Toblerone brand was trademarked in 1909, at the Swiss Federal Institute of Intellectual Property in Bern. Theodor Tobler applied for a patent for the Toblerone manufacturing process in Bern in 1909. Some early advertisements for Tobler chocolate appeared in the international languages Esperanto and Ido. A bear, the symbol of Bern, is also depicted on the Toblerone logo. Nevertheless, a silhouette of the Matterhorn appears on the modern Toblerone packaging, as seen in the photo above right. Another source of inspiration could have been the similar triangular packaging of the Delta Peter brand. However, according to Theodor's sons, the triangular shape originates from a pyramid shape that dancers at the Folies Bergères created as the finale of a show that Theodor saw. The triangular shape of the Matterhorn in the Swiss Alps/ Italian Alps is commonly believed to have given Theodor Tobler his inspiration for the shape of Toblerone. The Matterhorn in the Alps served as inspiration for the bar shape.
0 kommentar(er)
